I was lucky enough to get to design the logo for the Lake Murray Stand Up Paddleboard Club's 3rd Annual Classic. Inspired by old embroidered hiking trail patches, I created this hexagonal badge highlighting the iconic Lake Murray towers. I wanted to give the classic a modern, energetic logo that could be used in a number of ways and that racers would proudly display. This logo was the face of the race, used on promotional materials, social media, banners, t-shirts, and race trophies.


Color variations (grayscale, reduced colors, b&w)

Color variations (grayscale, reduced colors, b&w)

Other preliminary logo ideas

Other preliminary logo ideas