Branding // Done at New Kind
The Library & Information Resources Network is a nonprofit library service and content provider that formed in 1996. Since then, they've worked to strengthen libraries for successful learning so that students can thrive in their academic careers and beyond.
LIRN worked with New Kind to articulate their story, find their voice, and redefine their visual brand to align with who they are today and where they want to go next. In addition to designing their new logo, I developed an identity system that includes a revamped color palette, typography, business cards, signage concepts, trade show banners, and all kinds of swag.