Patagonia Brochure + Ads
I was tasked with creating a mock campaign for Patagonia, consisting of a brochure and three print ads. Patagonia is a very environmentally responsible and socially conscious company, and their brand reflects this. Their product design demonstrates a bias for simplicity and utility, so I developed this campaign to do the same. The compact brochure is a single sheet of paper, folded three times to fully utilize the entire surface area and avoid any unnecessary waste. The ads all encourage action and participation by combining powerful images with expressive hand-done type, tied together by a repeated phrase.