When a few good friends of mine started an independent record label and asked if I would lead Creative Direction and Design, I didn't have to think twice. I helped Scenario Records develop a logo and visual identity that captures the essence of a hometown, grassroots label with an eclectic line-up of artists. We produced shirts, stickers, and showcase posters, as well as an ever-evolving website. I also got to design the album art for one of the bands, Tiger Hudson. The whole process was very collaborative and it was super fun to see it all come together.